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Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.   (O'Net 11-2011.00)

 
Reported job titles:   Account Director, Account Executive, Account Manager, Account Specialist, Advertising Account Executive, Advertising Account Manager   (view all job titles)
 
This title represents a group of more specific occupations. For additional information, please select one of the specific occupations below.
Green Marketers
 
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  • Tasks
  • Knowledge
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  • Abilities
  • Work Activities
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    Career Video
    related to Advertising and Promotions Managers
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    Marketing, Sales and Service photo Marketing, Sales and Service
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    Wages
    for Advertising and Promotions Managers
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     Location Pay
    Period
    2016
    Percentile Wages Average
    Wage
    10% 25% 50%
    Median
    75% 90%
     Vermont Hourly $ 27.03   $ 41.64   $ 53.04   $ 69.70   $ 92.79   $ 57.71  
    Yearly $56,230   $86,600   $110,330   $144,970   $193,000   $120,040  
     
     Burlington-South Burlington, VT Metropolitan NECTA Hourly $ 38.53   $ 46.26   $ 56.38   $ 69.86   $ 92.24   $ 61.93  
    Yearly $80,140   $96,210   $117,270   $145,300   $191,850   $128,810  
     
    What are Percentile Wages?
    source: Occupational Employment Statistics, Vermont Labor Market Information, U.S. Bureau of Labor Statistics, released April 2017.
     


    Employment Trends
    for Advertising and Promotions Managers
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    Location Employment Annual % change
    (compounded)
    Annual job openings
    (due to growth and
    net replacements)
    2014 2024
    Vermont 45 47 0.4% 1
    source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, statewide estimates released July 2016.
     


    Industries of Employment
    for Advertising and Promotions Managers
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    Industry Percent of Total
    2014
    Advertising, public relations, and related services 30.8%
    Broadcasting (except Internet) 8.0%
    Management of companies and enterprises 7.7%
    Religious, grantmaking, civic, professional, and similar organizations 5.8%
    Merchant wholesalers, nondurable goods 5.0%
    source: Employment Projections, U.S. Bureau of Labor Statistics, National Employment Matrix, released July 2016.
     


    Tasks
    for Advertising and Promotions Managers
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  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
     
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
     
  • Gather and organize information to plan advertising campaigns.
     
  • Confer with clients to provide marketing or technical advice.
     
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
     
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
     
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
     
  • Prepare and negotiate advertising and sales contracts.
     
  • Plan and execute advertising policies and strategies for organizations.
     
  • Assist with annual budget development.
     
    source: Occupational Information Network: Advertising and Promotions Managers  updated June 2010
     


    Knowledge
    for Advertising and Promotions Managers
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  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
     
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
     
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
     
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
     
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
     
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
     
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
     
  • Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
     
  • Fine Arts - Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
     
  • Mathematics - Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
     
    source: Occupational Information Network: Advertising and Promotions Managers  updated June 2010
     


    Skills
    for Advertising and Promotions Managers
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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
     
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
     
  • Speaking - Talking to others to convey information effectively.
     
  • Time Management - Managing one's own time and the time of others.
     
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
     
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
     
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
     
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
     
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
     
  • Coordination - Adjusting actions in relation to others' actions.
     
    source: Occupational Information Network: Advertising and Promotions Managers  updated June 2010
     


    Abilities
    for Advertising and Promotions Managers
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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
     
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
     
  • Speech Clarity - The ability to speak clearly so others can understand you.
     
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
     
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
     
  • Speech Recognition - The ability to identify and understand the speech of another person.
     
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
     
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
     
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
     
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
     
    source: Occupational Information Network: Advertising and Promotions Managers  updated June 2010
     


    Work Activities
    for Advertising and Promotions Managers
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  • Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
     
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
     
  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
     
  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
     
  • Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
     
  • Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
     
  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
     
  • Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
     
  • Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
     
  • Updating and Using Relevant Knowledge - Keeping up-to-date technically and applying new knowledge to your job.
     
    source: Occupational Information Network: Advertising and Promotions Managers  updated June 2010
     


    Interests
    for Advertising and Promotions Managers
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  • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
     
  • Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
     
  • Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
     
    source: Occupational Information Network: Advertising and Promotions Managers  updated June 2008
     


    Work Styles
    for Advertising and Promotions Managers
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  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
     
  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
     
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
     
  • Integrity - Job requires being honest and ethical.
     
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
     
  • Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
     
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
     
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
     
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
     
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
     
    source: Occupational Information Network: Advertising and Promotions Managers  updated June 2010
     


    State of Vermont License Information
    that may be required for Advertising and Promotions Managers
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    No state licenses listed for this occupation.
     


    Education and Training Requirements
    for Advertising and Promotions Managers
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  • Job Zone Four: Considerable Preparation Needed
  •  
  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  •  
  • Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  •  
  • Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
  •  
    source: Occupational Information Network: Advertising and Promotions Managers  updated June 2010
     


    Schools
    offering instructional programs related to Advertising and Promotions Managers
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      Related Instructional Programs
     
    • Advertising.
     
    • Marketing/Marketing Management, General.
     
    • Public Relations, Advertising, and Applied Communication.
     
    • Public Relations/Image Management.
     
     Search for schools offering these programs at
     
     
     
    source: National Center for Education Statistics 2000 Classification of Instructional Programs .
     


    Other Resources
    for Advertising and Promotions Managers
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  • Labor Exchange Information
  • A source for occupational characteristics, such as age, gender, race, and years of education and an alternative source for occupational wage rates. Limited to people looking for jobs and the jobs advertised through VDOL Vermont Job Link.
  • Look for statewide information over the latest 12 months for Advertising and Promotions Managers.
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  • Occupational Outlook Handbook
  • The Occupational Outlook Handbook is a nationally recognized source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives. Revised every two years, the Handbook describes what workers do on the job, working conditions, the training and education needed, earnings, and expected job prospects in a wide range of occupations.
    Go to Occupational Outlook Handbook
    Handbook occupations related to Advertising and Promotions Managers :
  • Advertising, Promotions, and Marketing Managers
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    Related Occupations
    Occupations with skill requirements similar to Advertising and Promotions Managers
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  • Art Directors
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  • Editors
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  • Producers
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  • Public Relations and Fundraising Managers
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  • Public Relations Specialists
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  • Talent Directors
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  • Training and Development Managers
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    source: Occupational Information Network: Advertising and Promotions Managers 
     

     
     
     
    Vermont.gov State of Vermont Department of Labor