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Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.   (O'Net 11-2021.00)

 
Reported job titles:   Account Supervisor, Brand Manager, Bridal Consultant, Business Developer, Business Development Director, Business Development Manager, Business Development Specialist, Channel Manager, Commercial Director, Commercial Lines Manager, Community Relations Director, Fashion Coordinator, Fashion Marketer, Head of Marketing, International Trade Specialist, Internet Marketing Manager, Market Analysis Director, Market Development Executive, Market Research Manager, Marketing Administrator, Marketing Agent, Marketing Assistant, Marketing Communications Specialist, Marketing Coordinator, Marketing Director, Marketing Executive, Marketing Manager, Marketing Officer, Marketing Planner, Marketing Sales Supervisor, Media Marketing Director, Media Planner, Membership Administrator, Membership Director, Pricing Analyst, Pricing Manager, Pricing Specialist, Product Line Manager (PLM), Product Manager, Sales and Marketing Manager, Sales and Marketing Vice President, Sales Marketing Director, Sales Officer, Sports Marketer, Strategic Planner, Strategist, Sustainable Products Marketing Manager, Trade Specialist, VP Marketing, World Trade and Maritime Division Manager
 
  • Career Video
  • Wages
  • Employment Trends
  • Industries of Employment
  • Tasks
  • Knowledge
  • Skills
  • Abilities
  • Work Activities
  • Interests
  • Work Styles
  • License Information
  • Education & Training Requirements
  • Schools
  • Other Resources
  • Related Occupations
  •  


    Career Video
    related to Marketing Managers
    Marketing Managers photo Marketing Managers
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    Wages
    for Marketing Managers
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     Location Pay
    Period
    2016
    Percentile Wages Average
    Wage
    10% 25% 50%
    Median
    75% 90%
     Vermont Hourly $ 26.94   $ 35.57   $ 51.93   $ 75.70   $ 96.34   $ 58.95  
    Yearly $56,040   $74,000   $108,020   $157,450   $200,380   $122,620  
     
     Burlington-South Burlington, VT Metropolitan NECTA Hourly $ 32.21   $ 44.13   $ 62.78   $ 78.27   $ 99.55   $ 65.26  
    Yearly $67,000   $91,780   $130,580   $162,800   $207,060   $135,730  
     
     Northern Vermont Balance of State Hourly $ 27.72   $ 33.48   $ 40.06   $ 84.40   $ 98.94   $ 55.93  
    Yearly $57,660   $69,640   $83,330   $175,550   $205,780   $116,330  
     
    What are Percentile Wages?
    source: Occupational Employment Statistics, Vermont Labor Market Information, U.S. Bureau of Labor Statistics, released April 2017.
     


    Employment Trends
    for Marketing Managers
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    Location Employment Annual % change
    (compounded)
    Annual job openings
    (due to growth and
    net replacements)
    2014 2024
    Vermont 464 534 1.4% 18
    source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, statewide estimates released July 2016.
     


    Industries of Employment
    for Marketing Managers
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    Industry Percent of Total
    2014
    Management of companies and enterprises 16.9%
    Computer systems design and related services 5.6%
    Management, scientific, and technical consulting services 5.5%
    Merchant wholesalers, durable goods 5.2%
    Insurance carriers and related activities 4.8%
    source: Employment Projections, U.S. Bureau of Labor Statistics, National Employment Matrix, released July 2016.
     


    Tasks
    for Marketing Managers
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  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
     
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
     
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
     
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
     
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
     
  • Compile lists describing product or service offerings.
     
  • Initiate market research studies or analyze their findings.
     
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
     
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
     
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
     
    source: Occupational Information Network: Marketing Managers  updated June 2008
     


    Knowledge
    for Marketing Managers
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  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
     
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
     
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
     
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
     
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
     
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
     
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
     
  • Design - Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
     
  • Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
     
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
     
    source: Occupational Information Network: Marketing Managers  updated June 2008
     


    Skills
    for Marketing Managers
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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
     
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
     
  • Persuasion - Persuading others to change their minds or behavior.
     
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
     
  • Speaking - Talking to others to convey information effectively.
     
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
     
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
     
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
     
  • Coordination - Adjusting actions in relation to others' actions.
     
  • Operations Analysis - Analyzing needs and product requirements to create a design.
     
    source: Occupational Information Network: Marketing Managers  updated June 2010
     


    Abilities
    for Marketing Managers
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  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
     
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
     
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
     
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
     
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
     
  • Speech Recognition - The ability to identify and understand the speech of another person.
     
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
     
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
     
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
     
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
     
    source: Occupational Information Network: Marketing Managers  updated June 2008
     


    Work Activities
    for Marketing Managers
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  • Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
     
  • Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
     
  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
     
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
     
  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
     
  • Developing and Building Teams - Encouraging and building mutual trust, respect, and cooperation among team members.
     
  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
     
  • Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
     
  • Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
     
  • Developing Objectives and Strategies - Establishing long-range objectives and specifying the strategies and actions to achieve them.
     
    source: Occupational Information Network: Marketing Managers  updated June 2008
     


    Interests
    for Marketing Managers
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  • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
     
  • Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
     
    source: Occupational Information Network: Marketing Managers  updated June 2008
     


    Work Styles
    for Marketing Managers
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  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
     
  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
     
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
     
  • Integrity - Job requires being honest and ethical.
     
  • Leadership - Job requires a willingness to lead, take charge, and offer opinions and direction.
     
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
     
  • Persistence - Job requires persistence in the face of obstacles.
     
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
     
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
     
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
     
    source: Occupational Information Network: Marketing Managers  updated June 2008
     


    State of Vermont License Information
    that may be required for Marketing Managers
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    No state licenses listed for this occupation.
     


    Education and Training Requirements
    for Marketing Managers
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  • Job Zone Four: Considerable Preparation Needed
  •  
  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  •  
  • Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  •  
  • Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
  •  
    source: Occupational Information Network: Marketing Managers  updated June 2008
     


    Schools
    offering instructional programs related to Marketing Managers
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      Related Instructional Programs
     
    • Apparel and Textile Marketing Management.
     
    • Consumer Merchandising/Retailing Management.
     
    • International Marketing.
     
    • Marketing Research.
     
    • Marketing, Other.
     
    • Marketing/Marketing Management, General.
     
    • Pharmaceutical Marketing and Management. (NEW)
     
     Search for schools offering these programs at
     
     
     
    source: National Center for Education Statistics 2000 Classification of Instructional Programs .
     


    Other Resources
    for Marketing Managers
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  • Labor Exchange Information
  • A source for occupational characteristics, such as age, gender, race, and years of education and an alternative source for occupational wage rates. Limited to people looking for jobs and the jobs advertised through VDOL Vermont Job Link.
  • Look for statewide information over the latest 12 months for Marketing Managers.
  •  
  • Occupational Outlook Handbook
  • The Occupational Outlook Handbook is a nationally recognized source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives. Revised every two years, the Handbook describes what workers do on the job, working conditions, the training and education needed, earnings, and expected job prospects in a wide range of occupations.
    Go to Occupational Outlook Handbook
    Handbook occupations related to Marketing Managers :
  • Advertising, Promotions, and Marketing Managers
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    Related Occupations
    Occupations with skill requirements similar to Marketing Managers
    Back to Top
     
     
  • Advertising and Promotions Managers
  •  
  • Advertising Sales Agents
  •  
  • Education Administrators, Postsecondary
  •  
  • Financial Managers, Branch or Department
  •  
  • Management Analysts
  •  
  • Market Research Analysts and Marketing Specialists
  •  
  • Public Relations and Fundraising Managers
  •  
  • Sales Managers
  •  
    source: Occupational Information Network: Marketing Managers 
     

     
     
     
    Vermont.gov State of Vermont Department of Labor