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Public Relations and Fundraising Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.   (O'Net 11-2031.00)

 
Reported job titles:   Account Executive, Account Manager, Account Supervisor, Alumni Relations Coordinator, Business Development Director, Campaign Manager   (view all job titles)
 
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    Wages
    for Public Relations and Fundraising Managers
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     Location Pay
    Period
    2016
    Percentile Wages Average
    Wage
    10% 25% 50%
    Median
    75% 90%
     Vermont Hourly $ 28.10   $ 31.88   $ 41.91   $ 63.70   $ 94.62   $ 51.18  
    Yearly $58,450   $66,310   $87,170   $132,500   $196,800   $106,460  
     
     Burlington-South Burlington, VT Metropolitan NECTA Hourly $ 27.59   $ 30.80   $ 43.25   $ 63.40   $ 95.48   $ 50.67  
    Yearly $57,400   $64,060   $89,960   $131,870   $198,610   $105,390  
     
     Southern Vermont Balance of State Hourly $ 29.24   $ 33.45   $ 42.14   $ 64.04   $ 84.04   $ 49.08  
    Yearly $60,820   $69,580   $87,660   $133,210   $174,800   $102,080  
     
     Northern Vermont Balance of State Hourly $ 31.44   $ 33.81   $ 37.60   $ 62.60   $100.00+   $ 57.66  
    Yearly $65,400   $70,320   $78,200   $130,210   $208,000+   $119,940  
     
    What are Percentile Wages?
    source: Occupational Employment Statistics, Vermont Labor Market Information, U.S. Bureau of Labor Statistics, released April 2017.
    + This wage is equal to or greater than $100.00 per hour or $208,000 per year.
     


    Employment Trends
    for Public Relations and Fundraising Managers
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    Location Employment Annual % change
    (compounded)
    Annual job openings
    (due to growth and
    net replacements)
    2014 2024
    Vermont 203 210 0.3% 8
    source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, statewide estimates released July 2016.
     


    Industries of Employment
    for Public Relations and Fundraising Managers
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    Industry Percent of Total
    2014
    Religious, grantmaking, civic, professional, and similar organizations 24.2%
    Educational services; state, local, and private 19.3%
    Management of companies and enterprises 9.3%
    Advertising, public relations, and related services 8.2%
    Local government, excluding education and hospitals 4.3%
    source: Employment Projections, U.S. Bureau of Labor Statistics, National Employment Matrix, released July 2016.
     


    Tasks
    for Public Relations and Fundraising Managers
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  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
     
  • Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
     
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
     
  • Assign, supervise and review the activities of public relations staff.
     
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
     
  • Respond to requests for information about employers' activities or status.
     
  • Manage communications budgets.
     
  • Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
     
  • Draft speeches for company executives, and arrange interviews and other forms of contact for them.
     
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
     
    source: Occupational Information Network: Public Relations and Fundraising Managers  updated June 2009
     


    Knowledge
    for Public Relations and Fundraising Managers
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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
     
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
     
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
     
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
     
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
     
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
     
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
     
  • Economics and Accounting - Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
     
  • Education and Training - Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
     
  • Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
     
    source: Occupational Information Network: Public Relations and Fundraising Managers  updated June 2009
     


    Skills
    for Public Relations and Fundraising Managers
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  • Speaking - Talking to others to convey information effectively.
     
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
     
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
     
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
     
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
     
  • Coordination - Adjusting actions in relation to others' actions.
     
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
     
  • Persuasion - Persuading others to change their minds or behavior.
     
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
     
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
     
    source: Occupational Information Network: Public Relations and Fundraising Managers  updated June 2010
     


    Abilities
    for Public Relations and Fundraising Managers
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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
     
  • Speech Clarity - The ability to speak clearly so others can understand you.
     
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
     
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
     
  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
     
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
     
  • Speech Recognition - The ability to identify and understand the speech of another person.
     
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
     
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
     
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
     
    source: Occupational Information Network: Public Relations and Fundraising Managers  updated June 2009
     


    Work Activities
    for Public Relations and Fundraising Managers
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  • Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
     
  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
     
  • Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
     
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
     
  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
     
  • Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
     
  • Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
     
  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
     
  • Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
     
  • Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
     
    source: Occupational Information Network: Public Relations and Fundraising Managers  updated June 2009
     


    Interests
    for Public Relations and Fundraising Managers
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  • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
     
  • Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
     
    source: Occupational Information Network: Public Relations and Fundraising Managers  updated June 2008
     


    Work Styles
    for Public Relations and Fundraising Managers
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  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
     
  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
     
  • Integrity - Job requires being honest and ethical.
     
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
     
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
     
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
     
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
     
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
     
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
     
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
     
    source: Occupational Information Network: Public Relations and Fundraising Managers  updated June 2009
     


    State of Vermont License Information
    that may be required for Public Relations and Fundraising Managers
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    No state licenses listed for this occupation.
     


    Education and Training Requirements
    for Public Relations and Fundraising Managers
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  • Job Zone Four: Considerable Preparation Needed
  •  
  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  •  
  • Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  •  
  • Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
  •  
    source: Occupational Information Network: Public Relations and Fundraising Managers  updated June 2009
     


    Schools
    offering instructional programs related to Public Relations and Fundraising Managers
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      Related Instructional Programs
     
    • Public Relations, Advertising, and Applied Communication.
     
    • Public Relations/Image Management.
     
     Search for schools offering these programs at
     
     
     
    source: National Center for Education Statistics 2000 Classification of Instructional Programs .
     


    Other Resources
    for Public Relations and Fundraising Managers
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  • Labor Exchange Information
  • A source for occupational characteristics, such as age, gender, race, and years of education and an alternative source for occupational wage rates. Limited to people looking for jobs and the jobs advertised through VDOL Vermont Job Link.
  • Look for statewide information over the latest 12 months for Public Relations and Fundraising Managers.
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  • Occupational Outlook Handbook
  • The Occupational Outlook Handbook is a nationally recognized source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives. Revised every two years, the Handbook describes what workers do on the job, working conditions, the training and education needed, earnings, and expected job prospects in a wide range of occupations.
    Go to Occupational Outlook Handbook
    Handbook occupations related to Public Relations and Fundraising Managers :
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    Related Occupations
    Occupations with skill requirements similar to Public Relations and Fundraising Managers
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  • Advertising and Promotions Managers
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  • Agents and Business Managers of Artists, Performers, and Athletes
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  • Education Administrators, Postsecondary
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  • Financial Managers, Branch or Department
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  • Marketing Managers
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  • Public Relations Specialists
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  • Sales Managers
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  • Training and Development Managers
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    source: Occupational Information Network: Public Relations and Fundraising Managers 
     

     
     
     
    Vermont.gov State of Vermont Department of Labor