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Copy Writers

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.   (O'Net 27-3043.04)

 
Reported job titles:   Account Executive, Ad Copy Writer, Ad Writer, Advertising Account Executive, Advertising Associate, Advertising Copy Writer   (view all job titles)
 
  • Career Video
  • Wages
  • Employment Trends
  • Industries of Employment
  • Tasks
  • Knowledge
  • Skills
  • Abilities
  • Work Activities
  • Interests
  • Work Styles
  • License Information
  • Education & Training Requirements
  • Schools
  • Other Resources
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    Career Video
    related to Copy Writers
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    Additional videos and more information available at
     


    Wages
    for Writers and Authors which includes:
                          - Copy Writers
                          - Poets, Lyricists and Creative Writers
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     Location Pay
    Period
    2016
    Percentile Wages Average
    Wage
    10% 25% 50%
    Median
    75% 90%
     Vermont Hourly $ 15.07   $ 17.29   $ 23.14   $ 29.77   $ 40.49   $ 25.42  
    Yearly $31,340   $35,950   $48,140   $61,930   $84,210   $52,870  
     
     Burlington-South Burlington, VT Metropolitan NECTA Hourly $ 13.56   $ 15.89   $ 17.85   $ 22.88   $ 29.95   $ 20.23  
    Yearly $28,200   $33,060   $37,120   $47,600   $62,290   $42,070  
     
     Southern Vermont Balance of State Hourly $ 20.24   $ 23.23   $ 28.89   $ 38.59   $ 44.96   $ 31.70  
    Yearly $42,110   $48,310   $60,090   $80,270   $93,510   $65,940  
     
     Northern Vermont Balance of State Hourly $ 15.72   $ 25.51   $ 27.88   $ 30.26   $ 35.26   $ 29.53  
    Yearly $32,690   $53,050   $57,990   $62,930   $73,330   $61,420  
     
    What are Percentile Wages?
    source: Occupational Employment Statistics, Vermont Labor Market Information, U.S. Bureau of Labor Statistics, released April 2017.
     


    Employment Trends
    for Writers and Authors which includes:
                                  - Copy Writers
                                  - Poets, Lyricists and Creative Writers
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    Location Employment Annual % change
    (compounded)
    Annual job openings
    (due to growth and
    net replacements)
    2014 2024
    Vermont 753 773 0.3% 15
    source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, statewide estimates released July 2016.
     


    Industries of Employment
    for Writers and Authors which includes:
                                - Copy Writers
                                - Poets, Lyricists and Creative Writers
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    Industry Percent of Total
    2014
    Self-employed workers, all industries 65.7%
    Advertising, public relations, and related services 5.3%
    Publishing industries (except Internet) 4.6%
    Religious, grantmaking, civic, professional, and similar organizations 4.4%
    Performing arts, spectator sports, and related industries 2.7%
    source: Employment Projections, U.S. Bureau of Labor Statistics, National Employment Matrix, released July 2016.
     


    Tasks
    for Copy Writers
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  • Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
     
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
     
  • Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.
     
  • Present drafts and ideas to clients.
     
  • Vary language and tone of messages based on product and medium.
     
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
     
  • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
     
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
     
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
     
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
     
    source: Occupational Information Network: Copy Writers  updated June 2009
     


    Knowledge
    for Copy Writers
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  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
     
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
     
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
     
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
     
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
     
  • Clerical - Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
     
  • Computers and Electronics - Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
     
  • Telecommunications - Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
     
    source: Occupational Information Network: Copy Writers  updated June 2009
     


    Skills
    for Copy Writers
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  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
     
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
     
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
     
  • Speaking - Talking to others to convey information effectively.
     
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
     
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
     
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
     
  • Coordination - Adjusting actions in relation to others' actions.
     
  • Persuasion - Persuading others to change their minds or behavior.
     
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
     
    source: Occupational Information Network: Copy Writers  updated June 2010
     


    Abilities
    for Copy Writers
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  • Written Comprehension - The ability to read and understand information and ideas presented in writing.
     
  • Written Expression - The ability to communicate information and ideas in writing so others will understand.
     
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
     
  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
     
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
     
  • Originality - The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
     
  • Fluency of Ideas - The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
     
  • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
     
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
     
  • Information Ordering - The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
     
    source: Occupational Information Network: Copy Writers  updated June 2009
     


    Work Activities
    for Copy Writers
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  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
     
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
     
  • Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
     
  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
     
  • Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to prioritize, organize, and accomplish your work.
     
  • Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
     
  • Making Decisions and Solving Problems - Analyzing information and evaluating results to choose the best solution and solve problems.
     
  • Selling or Influencing Others - Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
     
  • Interacting With Computers - Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
     
  • Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
     
    source: Occupational Information Network: Copy Writers  updated June 2009
     


    Interests
    for Copy Writers
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  • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
     
  • Artistic - Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.
     
    source: Occupational Information Network: Copy Writers  updated June 2008
     


    Work Styles
    for Copy Writers
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  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
     
  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
     
  • Innovation - Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
     
  • Integrity - Job requires being honest and ethical.
     
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
     
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
     
  • Initiative - Job requires a willingness to take on responsibilities and challenges.
     
  • Achievement/Effort - Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
     
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
     
  • Persistence - Job requires persistence in the face of obstacles.
     
    source: Occupational Information Network: Copy Writers  updated June 2009
     


    State of Vermont License Information
    that may be required for Copy Writers
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    No state licenses listed for this occupation.
     


    Education and Training Requirements
    for Copy Writers
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  • Job Zone Four: Considerable Preparation Needed
  •  
  • Education: Most of these occupations require a four-year bachelor's degree, but some do not.
  •  
  • Training: Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
  •  
  • Experience: A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
  •  
    source: Occupational Information Network: Copy Writers  updated June 2009
     


    Schools
    offering instructional programs related to Copy Writers
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      Related Instructional Programs
     
    • Broadcast Journalism.
     
    • Business/Corporate Communications.
     
    • Communication and Media Studies.
     
    • Communication, Journalism, and Related Programs, Other.
     
    • Family and Consumer Sciences/Human Sciences Communication.
     
    • Journalism.
     
    • Mass Communication/Media Studies.
     
    • Professional, Technical, Business, and Scientific Writing.
     
    • Rhetoric and Composition. (NEW)
     
    • Rhetoric and Composition/Writing Studies, Other. (NEW)
     
    • Speech Communication and Rhetoric.
     
    • Writing, General. (NEW)
     
     Search for schools offering these programs at
     
     
     
    source: National Center for Education Statistics 2000 Classification of Instructional Programs .
     


    Other Resources
    for Copy Writers
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  • Labor Exchange Information
  • A source for occupational characteristics, such as age, gender, race, and years of education and an alternative source for occupational wage rates. Limited to people looking for jobs and the jobs advertised through VDOL Vermont Job Link.
  • Look for statewide information over the latest 12 months for Writers and Authors.
  •  
  • Occupational Outlook Handbook
  • The Occupational Outlook Handbook is a nationally recognized source of career information, designed to provide valuable assistance to individuals making decisions about their future work lives. Revised every two years, the Handbook describes what workers do on the job, working conditions, the training and education needed, earnings, and expected job prospects in a wide range of occupations.
    Go to Occupational Outlook Handbook
    Handbook occupations related to Copy Writers :
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    Related Occupations
    Occupations with skill requirements similar to Copy Writers
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  • Advertising and Promotions Managers
  •  
  • Advertising Sales Agents
  •  
  • Broadcast News Analysts
  •  
  • Editors
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  • Insurance Sales Agents
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  • Interior Designers
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  • Market Research Analysts and Marketing Specialists
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  • Public Relations Specialists
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  • Radio and Television Announcers
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  • Talent Directors
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    source: Occupational Information Network: Copy Writers 
     

     
     
     
    Vermont.gov State of Vermont Department of Labor