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Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.   (O'Net 41-9011.00)

 
Reported job titles:   Appliance Counselor, Bell Ringer, Brand Ambassador, Collector, Demonstrator, Demonstrator Sales, Electric-Gas Appliances Demonstrator, Event Specialist, Event Staff Member, Exhibit Display Representative, Exhibitor Sales, Fashion Director, Party Plan Sales, Fashion Show Director, Field Merchandiser, Food Counselor, Food Demonstrator, Goodwill Ambassador, Goodwill Representative, Greeter, Home Demonstrator, Home Service Demonstrator, Host/Hostess, Hostess Party Sales Representative, In Store Demonstrator, In-Store Demonstrator, Independant Associate, Knitting Demonstrator, Meat Products Demonstrator, Merchandiser, Newcomer Hostess, Party Demonstrator, Party Director, Party Plan Dealer, Party Plan Demonstrator, Party Plan Sales Agent, Party Plan Sales Consultant, Party Plan Sales Director, Party Plan Sales Host/Hostess, Party Plan Selling Distributor, Party Planner, Presentation Team Member, Product Ambassador, Product Demonstrator, Product Specialist, Retail Sales Merchandiser, Sales Exhibitor, Sandwich Board Carrier, Sewing Demonstrator, Sewing Techniques Demonstrator, Welcome Hostess, Welcome Wagon Hostess
 
  • Career Video
  • Wages
  • Employment Trends
  • Industries of Employment
  • Tasks
  • Knowledge
  • Skills
  • Abilities
  • Work Activities
  • Interests
  • Work Styles
  • License Information
  • Education & Training Requirements
  • Schools
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    Career Video
    related to Demonstrators and Product Promoters
    Demonstrators and Product Promoters photo Demonstrators and Product Promoters
    Marketing, Sales and Service photo Marketing, Sales and Service
    Additional videos and more information available at
     


    Wages
    for Demonstrators and Product Promoters
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     Location Pay
    Period
    2016
    Percentile Wages Average
    Wage
    10% 25% 50%
    Median
    75% 90%
     Vermont Hourly $ 10.72   $ 12.33   $ 14.51   $ 17.63   $ 20.92   $ 15.10  
    Yearly $22,300   $25,640   $30,170   $36,660   $43,520   $31,420  
     
     Burlington-South Burlington, VT Metropolitan NECTA Hourly $ 11.14   $ 13.06   $ 14.94   $ 18.16   $ 21.69   $ 15.61  
    Yearly $23,170   $27,170   $31,070   $37,780   $45,120   $32,470  
     
     Southern Vermont Balance of State Hourly $ 10.15   $ 10.83   $ 12.21   $ 16.91   $ 19.64   $ 13.88  
    Yearly $21,110   $22,530   $25,400   $35,170   $40,850   $28,860  
     
    What are Percentile Wages?
    source: Occupational Employment Statistics, Vermont Labor Market Information, U.S. Bureau of Labor Statistics, released April 2017.
     


    Employment Trends
    for Demonstrators and Product Promoters
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    Location Employment Annual % change
    (compounded)
    Annual job openings
    (due to growth and
    net replacements)
    2014 2024
    Vermont 81 87 0.7% 3
    source: Employment Projections, Vermont Economic & Labor Market Information, in cooperation with U.S. Bureau of Labor Statistics, statewide estimates released July 2016.
     


    Industries of Employment
    for Demonstrators and Product Promoters
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    Industry Percent of Total
    2014
    Advertising, public relations, and related services 31.2%
    Wholesale electronic markets and agents and brokers 16.0%
    Administrative and support services 10.7%
    Self-employed workers, all industries 9.1%
    Merchant wholesalers, nondurable goods 6.4%
    source: Employment Projections, U.S. Bureau of Labor Statistics, National Employment Matrix, released July 2016.
     


    Tasks
    for Demonstrators and Product Promoters
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  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
     
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
     
  • Keep areas neat while working and return items to correct locations following demonstrations.
     
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
     
  • Sell products being promoted and keep records of sales.
     
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
     
  • Suggest specific product purchases to meet customers' needs.
     
  • Transport, assemble, and disassemble materials used in presentations.
     
  • Identify interested and qualified customers to provide them with additional information.
     
  • Practice demonstrations to ensure that they will run smoothly.
     
    source: Occupational Information Network: Demonstrators and Product Promoters  updated June 2007
     


    Knowledge
    for Demonstrators and Product Promoters
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  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
     
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
     
  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
     
    source: Occupational Information Network: Demonstrators and Product Promoters  updated June 2007
     


    Skills
    for Demonstrators and Product Promoters
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  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
     
  • Speaking - Talking to others to convey information effectively.
     
  • Persuasion - Persuading others to change their minds or behavior.
     
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
     
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
     
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
     
  • Coordination - Adjusting actions in relation to others' actions.
     
  • Service Orientation - Actively looking for ways to help people.
     
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
     
  • Time Management - Managing one's own time and the time of others.
     
    source: Occupational Information Network: Demonstrators and Product Promoters  updated June 2010
     


    Abilities
    for Demonstrators and Product Promoters
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  • Oral Expression - The ability to communicate information and ideas in speaking so others will understand.
     
  • Speech Clarity - The ability to speak clearly so others can understand you.
     
  • Oral Comprehension - The ability to listen to and understand information and ideas presented through spoken words and sentences.
     
  • Speech Recognition - The ability to identify and understand the speech of another person.
     
  • Near Vision - The ability to see details at close range (within a few feet of the observer).
     
  • Far Vision - The ability to see details at a distance.
     
  • Auditory Attention - The ability to focus on a single source of sound in the presence of other distracting sounds.
     
  • Category Flexibility - The ability to generate or use different sets of rules for combining or grouping things in different ways.
     
  • Deductive Reasoning - The ability to apply general rules to specific problems to produce answers that make sense.
     
  • Inductive Reasoning - The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
     
    source: Occupational Information Network: Demonstrators and Product Promoters  updated June 2007
     


    Work Activities
    for Demonstrators and Product Promoters
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  • Communicating with Supervisors, Peers, or Subordinates - Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
     
  • Getting Information - Observing, receiving, and otherwise obtaining information from all relevant sources.
     
  • Performing for or Working Directly with the Public - Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
     
  • Identifying Objects, Actions, and Events - Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
     
  • Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
     
  • Establishing and Maintaining Interpersonal Relationships - Developing constructive and cooperative working relationships with others, and maintaining them over time.
     
  • Documenting/Recording Information - Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
     
  • Communicating with Persons Outside Organization - Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
     
  • Evaluating Information to Determine Compliance with Standards - Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
     
  • Thinking Creatively - Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
     
    source: Occupational Information Network: Demonstrators and Product Promoters  updated June 2007
     


    Interests
    for Demonstrators and Product Promoters
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  • Enterprising - Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
     
  • Conventional - Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
     
    source: Occupational Information Network: Demonstrators and Product Promoters  updated June 2008
     


    Work Styles
    for Demonstrators and Product Promoters
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  • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling obligations.
     
  • Cooperation - Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
     
  • Self Control - Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
     
  • Attention to Detail - Job requires being careful about detail and thorough in completing work tasks.
     
  • Integrity - Job requires being honest and ethical.
     
  • Stress Tolerance - Job requires accepting criticism and dealing calmly and effectively with high stress situations.
     
  • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to considerable variety in the workplace.
     
  • Independence - Job requires developing one's own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
     
  • Concern for Others - Job requires being sensitive to others' needs and feelings and being understanding and helpful on the job.
     
  • Persistence - Job requires persistence in the face of obstacles.
     
    source: Occupational Information Network: Demonstrators and Product Promoters  updated June 2007
     


    State of Vermont License Information
    that may be required for Demonstrators and Product Promoters
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    No state licenses listed for this occupation.
     


    Education and Training Requirements
    for Demonstrators and Product Promoters
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  • Job Zone Two: Some Preparation Needed
  •  
  • Education: These occupations usually require a high school diploma.
  •  
  • Training: Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations.
  •  
  • Experience: Some previous work-related skill, knowledge, or experience is usually needed. For example, a teller would benefit from experience working directly with the public.
  •  
    source: Occupational Information Network: Demonstrators and Product Promoters  updated June 2007
     


    Schools
    offering instructional programs related to Demonstrators and Product Promoters
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      Related Instructional Programs
     
    • Retailing and Retail Operations.
     
     Search for schools offering these programs at
     
     
     
    source: National Center for Education Statistics 2000 Classification of Instructional Programs .
     


    Other Resources
    for Demonstrators and Product Promoters
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  • Labor Exchange Information
  • A source for occupational characteristics, such as age, gender, race, and years of education and an alternative source for occupational wage rates. Limited to people looking for jobs and the jobs advertised through VDOL Vermont Job Link.
  • Look for statewide information over the latest 12 months for Demonstrators and Product Promoters.
  •  
  • Occupational Outlook Handbook
  • No handbook information for this occupation.
     
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  • For additional information on Demonstrators and Product Promoters , go to O*NET Online Detail Report.
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    Related Occupations
    Occupations with skill requirements similar to Demonstrators and Product Promoters
    Back to Top
     
     
  • Bartenders
  •  
  • Buyers and Purchasing Agents, Farm Products
  •  
  • Door-To-Door Sales Workers, News and Street Vendors, and Related Workers
  •  
  • Parts Salespersons
  •  
  • Postal Service Clerks
  •  
  • Receptionists and Information Clerks
  •  
  • Reservation and Transportation Ticket Agents and Travel Clerks
  •  
  • Retail Salespersons
  •  
  • Shampooers
  •  
  • Travel Agents
  •  
    source: Occupational Information Network: Demonstrators and Product Promoters 
     

     
     
     
    Vermont.gov State of Vermont Department of Labor